Bulldog
Product Adverts
Bulldog is a sustainable male grooming and skincare brand with a cheeky irreverent personality. Be the Fox asked me to come up with a few CGI spots to promote their glass razor (made from recycled bottles) and deodorant filled with natural ingredients and no noxious propellant.
There were a few technical hurdles to leap. Everything had to look real, and premium (that word seems to recur). No 3D models or measurements supplied, only the actual product. The trick with the glass razor Ad was mastering the morph and the refractions. I used morph shapes and vray renderer. The deodorant Ad needed to include the plants present in the product, modelled and rigged in Cinema 4D, rendered with Redshift. Some fluid and cloth simulations thrown in for good measure.
Good talk
//Agency - Be the Fox// Creative Director Alex Brown - Make Believe// Executive production: Megan Price - Be the fox// Sound design: Tom O'Sullivan - Sizzle audio// Client: Bulldog Skincare//