European Week of Sport

The EU initative is intended to tackle inactivity and it's subsequent mental and health problems. The EU asked me to come up with some ideas to inspire people out of their everyday routines and participate in sport.

The clients chosen option started with a piece of poetry. The text describes how physical and mental vivacity are interdependent. We are the authors of our own destiny and anything is possible. Well I haven’t won a gold medal at the olympics yet, but you know what I mean.

I used a mixed media approach of CGI, hand drawn cell animation and after effects.


They say that we, as a people, are stagnating, For we have leapfrogged evolution and it’s natural selection And landed in a world of inertia. And as our bodies begin to mirror our lives, they slow. As do our minds. (For only the foolish believe they’re not intertwined.) And as our mind slows, the ideas stop to flow. And without anything new We stop, and start to rot. So they say. Perhaps, they’re right. But I say, not. I say, this is the calm before the storm. I say this is the quiet breath we take Before we step out proud of who we are, That together we are a force with such momentum, That we can only move towards our dreams. And in that direction there is no wrong. For whilst we may be slow, may be happy, be right, be wrong, may be big, be small, be-still, be-fast. We move as one. If you want to evolve into something more. #BEACTIVE

//Creative Director Alex Brown - Make Believe//Script: Megan Price - Be the fox//Illustration: Ainsley Knott and Alex Brown//Sound design: Tom O'Sullivan - Sizzle audio// Agency: BBC studioworks// Client: The European Union//